50+ offline ways of promoting your work
We are not relying on an algorithm for growth this year!
Welcome to another issue of apartamento 710, a newsletter about living a creative life. If you are new here, I invite you to explore my interview series, Sobremesa, my section Reference Library, or a fan’s favorite:
A couple of weeks ago, I published A guide to have the most creative year of your life, and many of you loved it! I decided to create a downloadable version (find it at the bottom of this letter) so you can print it, put it on your fridge, inside your wallet, or gift it to a friend who is in need of a creative push. You can access this and more fun perks by upgrading to a paid subscription. Every upgrade means a lot and I don’t take your payment for granted! Thanks for being here.
Without further adue, here is a list of more than 50 ways of promoting your work beyond the online world, featuring special contribuitions from the apartamento 710 community chat.
Make postcards and leave them at galleries, libraries, and community centers
Host a meetup at your favorite cafe
Hand out business cards to people that you meet
Make a linocut stamp with your logo and use it on letters, postcards, etc
Tape a poster on community boards of laundromats, cafés, etc
Host weekly co-working Zoom calls
Add a sticker with a QR code to your notebook, laptop, water bottle, etc
Print bookmarks with your branding + signup link. I will add the bookmark template I used to print mine, in case you want to customize it with your own branding!
Advertise your services in your local magazine or newspaper
Create your own club: a book club, snail mail club, a cooking club…
Write the name of your project URL on a chalkboard sign outside your home or studio
Print a small run of matchbooks or coasters with the name of your project
Add the details of your projects to your email signature
Leave flyers at art supply stores
Offer to help organize or volunteer at community events and casually share your work while there
Leave a postcard inside rented or borrowed books
Ask fans of your work to leave you a review and use it in promo materials
Attend markets or pop-ups and chat with creatives
Pitch yourself as a podcast guest
